Beyond essential goods, Indonesian millennials show the greatest interest in purchasing household necessities.
This is evident from the results of the *Urban Banking Survey 2024* released by Mandiri Institute.
In October 2024, Mandiri Institute surveyed 1,500 young people in Indonesian urban areas regarding their financial behavior and consumption patterns.
Mandiri Institute then calculated the *net spending intention*, namely the proportion of respondents planning to increase spending, minus the proportion of respondents intending to reduce spending on specific products.
Among young millennial respondents, the highest *net spending intention*, or spending interest, was directed towards essential goods (59%) and household necessities (40%).
This was followed by fashion products (33%); cosmetics, medicine, and vitamins (26%); electronics (20%); sports and hobbies (15%); and travel or tourism (8%).
"The lifestyle spending trend is not just a current phenomenon, as the intention to consume goods or services in this category will continue to increase in the future. This is indicated by the positive and relatively high *net spending intention* from each category," stated Mandiri Institute in its *Policy Brief 5*, December 2024 edition.