Consumer Products

Premium

These are the 10 best-selling 'Foundation' brands on Indonesian e-commerce platforms during Ramadan 2025.

Nabilah Muhamad 16/03/2026 12:05 WIB

Bagikan URL has been copied

Memuat...

The market research company Compas released a list of the 10 best-selling foundation brands on Indonesian e-commerce platforms during Ramadan 2025. Here's the list!

10 Foundation Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “These are the 10 best-selling 'Foundation' brands on Indonesian e-commerce platforms during Ramadan 2025.”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

10 Foundation Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

Download

Source

A Small
A Medium
A Bigger

According to Compas research, the sales value of foundations in Indonesian e-commerce during Ramadan 2025 reached Rp59.2 billion. This figure surged by 60.1% compared to Ramadan 2024.

"The increasing trend of natural makeup and light complexion also makes foundations remain a relevant product in beauty routines during Ramadan," Compas wrote on its official Instagram account on Friday (March 13, 2026).

Compas analyzed product sales data from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a minimum product rating of 4 stars during the period of March 1-31, 2025.

As a result, the Skintific brand of foundation became the best-seller, capturing a 13.75% share of the total sales value of this category during Ramadan 2025.

Still from foreign brands, Glad2Glow followed in second place with an 11.45% share. While other foundation brands accounted for a share of less than 8.5%.

Here is the list of the 10 foundation brands with the largest market share in Indonesian e-commerce during Ramadan 2025:

Skintific: 13.75%
Glad2Glow: 11.45%
Wardah: 8.22%
Make Over: 5.12%
OMG: 3.52%
Barenbliss: 3.45%
Instaperfect: 2.93%
Y.O.U: 2.75%
Esqa: 2.61%
Somethinc: 2.49%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

10 Best-Selling Instant Noodle and Pasta Brands on Indonesian E-Commerce During Ramadan 2025

Bukalapak (BUKA) Posts Profit in 2025 with Soaring Revenue

The sales value of FMCG products in Indonesian e-commerce during Ramadan have seen a positive increase.

10 Best-Selling Face Moisturizer Brands on Indonesian E-Commerce during Ramadan 2025

These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

Indonesians' Favorite Ready-to-Drink Tea Brands During Ramadan

Latest Data Stories

Construction Sector Economic Growth 2013-2025 Period PDB 16/03/2026, 13:30 WIB

Prevalence of Inadequate Food Consumption in Selayar Islands Rises 0.21% in the Last Year Demographics 16/03/2026, 13:25 WIB

Total Constant Price GDP for the 2013-2025 Period Economics & Macro 16/03/2026, 13:24 WIB

Red Onion Prices in Traditional Markets March 2025-2026 Period Economics & Macro 16/03/2026, 13:10 WIB

Today's Gold Price March 16, 2026 at Pegadaian, Antam Drops Rp6,000 per Gram Mining 16/03/2026, 13:06 WIB

Realization of Regional Original Revenue (PAD) of Teluk Wondama Regency as of December 2025 Economics & Macro 16/03/2026, 12:53 WIB

Download

Source

These are the 10 best-selling 'Foundation' brands on Indonesian e-commerce platforms during Ramadan 2025.

Tags

Related Data

10 Best-Selling Instant Noodle and Pasta Brands on Indonesian E-Commerce During Ramadan 2025

Bukalapak (BUKA) Posts Profit in 2025 with Soaring Revenue

The sales value of FMCG products in Indonesian e-commerce during Ramadan have seen a positive increase.

10 Best-Selling Face Moisturizer Brands on Indonesian E-Commerce during Ramadan 2025

These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

Indonesians' Favorite Ready-to-Drink Tea Brands During Ramadan

Latest Data Stories

Popular Data

These are the 10 best-selling 'Foundation' brands on Indonesian e-commerce platforms during Ramadan 2025.

Tags

Related Data

10 Best-Selling Instant Noodle and Pasta Brands on Indonesian E-Commerce During Ramadan 2025

Bukalapak (BUKA) Posts Profit in 2025 with Soaring Revenue

The sales value of FMCG products in Indonesian e-commerce during Ramadan have seen a positive increase.

10 Best-Selling Face Moisturizer Brands on Indonesian E-Commerce during Ramadan 2025

These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

Indonesians' Favorite Ready-to-Drink Tea Brands During Ramadan

Latest Data Stories

Trending Topics

Popular Data