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Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

Akbar Ridwan 13/03/2026 11:49 WIB

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According to Databoks research, the increasingly unaffordable housing access for the middle class has become one of the main narratives on social media.

Indonesian Citizens' Sentiment on the Middle Class in Social Media (January 1, 2025-February 20, 2026)

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Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

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Indonesian Citizens' Sentiment on the Middle Class in Social Media (January 1, 2025-February 20, 2026)

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According to Databoks' research in the Social Media Listening Report 2026, the most common problem faced by the Indonesian middle class is increasingly unaffordable housing access.

This is reflected in the social media interactions analyzed by Databoks-X, TikTok, and Instagram-where issues of property prices and installment burdens have become recurring themes in lengthy conversations among Indonesian netizens.

"The aspiration for home ownership is often contrasted with actual financial capabilities," according to Databoks' analysis.

Among the three platforms, the sentiment of conversations about the middle class is generally negative, with X contributing the highest proportion. The topic of difficulty in buying a house consistently appears in the negative sentiment discussions.

"Conversations on X are dominated by negative sentiment, portraying the middle class as an economically distressed group. This is mainly due to high living costs, difficulty in buying a house, salaries that don't match living needs, and tax burdens," explained Databoks.

On TikTok and Instagram, the negative sentiment about the middle class is generally the same as on X.

Specifically on Instagram, there are concerns about layoffs and working conditions, as well as financing for health services through BPJS.

Databoks' research used methods of crawling and scraping digital data on social media platforms and online media from January 1, 2025 to February 20, 2026.

Data was automatically collected based on specified keywords and focused on middle-class issues. A total of 54,434 relevant content was successfully collected from various digital platforms.

The full results of the Social Media Listening Report 2026 can be downloaded at this link.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

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Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

Difficulty of Owning a Home, an Issue Middle-Class That Is Widely Discussed by Indonesian Netizens

Tags

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Distribution of Netizens' Sentiments Towards the Middle Class on TikTok March 2026

Here's a list of reasons why middle-class people look for side jobs.

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