The 2022 *Global Muslim Travel Index* report, published by Mastercard-CrescentRating, states that the global Muslim population reached 2 billion in 2022, a 25% increase from the previous year.
This population is spread across 200 countries, with women comprising 49.2% and men 50.8%.
The research team then analyzed the population by generation, focusing on younger generations, to assess the potential of the global halal tourism market.
Gen Z (born 1995-2012) represents the largest segment of the Muslim population, accounting for 27.2% of the total – higher than the global average of 26%. The study highlights Gen Z's adaptability. A lack of Muslim-friendly facilities in other countries does not deter these travelers.
The report states, "Instead, they adapt their needs to suit their environment, as experiencing the destination is more important to them." For example, they might opt for vegetarian food, prepare instant meals when halal food is unavailable, or perform prayers in unfamiliar settings.
The report continues, "The pandemic impacted graduation, internships, and the job market. However, due to their adaptability, they will continue to share stories and influence others with their travel experiences."
(See also: Gen Z Spends Most on Internet and Food)
Millennials (born 1977-1994) are the second largest generation, representing 22.9% (almost 23%) of the global Muslim population. They are also considered a highly influential segment in shaping the future of Muslim travel.
Millennials' constant connectivity allows them to choose experiences based on online reviews and peer recommendations. Tourism providers and venue owners should leverage this to build networks.
Finally, Gen Alpha (born 2010-2024), comprising 21.5% of the population, are the children of millennials or younger siblings of Gen Z.
These three generations together account for an estimated 1.46 billion people.
(See also: What Gen Z Does With Their First Salary)