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Sweet Drinks, Takjil That Are Highly Sought After by Young People in Indonesia

Nabilah Muhamad 04/03/2026 17:36 WIB

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The Populix survey shows that 88% of young respondents in Indonesia choose sweet drinks as their iftar meal to break their fast.

The proportion of Indonesian Gen Z and Millennial respondents towards Takjil preferences (February 2026)

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The proportion of Indonesian Gen Z and Millennial respondents towards Takjil preferences (February 2026)

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Populix conducted a survey on the favorite takjil menu preferences of Generation Z and millennials in Indonesia.

The results showed that sweet drinks are the most sought-after takjil menu, chosen by 88% of respondents. This includes sweet iced tea, fruit ice, mixed ices, and others.

The next most sought-after takjil are fried foods (70%), traditional cakes (50%), dates (38%), modern desserts (33%), and heavy meals (31%).

Populix also found that 41% of young respondents consider takjil hunting not just about self-reward.

"For them, this has become an irreplaceable tradition of Ramadan," said Populix Research Director Susan Adi Putra in a written statement on Tuesday (3/3/2026).

Based on their budget, the majority or 41% of respondents spend less than Rp100,000 on takjil.

Meanwhile, 25% of respondents spend Rp100,000- Rp250,000 on takjil. This is followed by 20% who spend Rp250,000- Rp500,000, and only 15% allocate more than Rp250,000.

This Populix survey involved 1,000 Generation Z and millennial respondents across Indonesia. Data collection was conducted online through the PopPoll channel on February 18-19, 2026.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Sweet Drinks, Takjil That Are Highly Sought After by Young People in Indonesia

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