Website Visitors to Shopee, Tokopedia, Lazada, and Blibli Indonesia, June 2025

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Adi Ahdiat 15/07/2025 19:30 WIB

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The number of visits to major Indonesian e-commerce sites decreased in June 2025. This decline occurred on Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli.

Number of Visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli Websites (June 2025)*

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Number of Visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli Websites (June 2025)*

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According to Semrush data, the number of visits to major e-commerce sites in Indonesia decreased in June 2025.

This decline occurred on Shopee Indonesia (Shopee.co.id), Tokopedia (Tokopedia.com), Lazada Indonesia (Lazada.co.id), and Blibli (Blibli.com).

Below is the data on the number of visits to major e-commerce sites in Indonesia in June 2025, sorted by rank:

1. Shopee Indonesia (Shopee.co.id): 126 million visits, down 9.1% (mtm)

In June 2025, the Shopee Indonesia site received 126 million visits from around the world. This figure is 12.6 million fewer visits, or a decrease of 9.1% compared to the previous month (month-to-month/mtm).

Despite the decrease, Shopee remains the e-commerce site with the most visitors in Indonesia, surpassing competitors such as Tokopedia, Lazada, and Blibli.

2. Tokopedia (Tokopedia.com): 62.8 million visits, down 9.91% (mtm)

The Tokopedia site received 62.8 million visits in June 2025. This represents a decrease of 6.9 million visits, or a 9.91% drop (mtm).

In June 2025, Tokopedia implemented several policy adjustments for sellers.

"Starting June 10, 2025, the Free Shipping program fee borne by the Seller will be 6% with a maximum value of Rp40,000 for each pcs/item/unit of product, where the maximum Free Shipping value enjoyed by the buyer is no longer applicable," stated Tokopedia management on its website (June 3, 2025).

3. Lazada Indonesia (Lazada.co.id): 32.4 million visits, down 8.01% (mtm)

In June 2025, the Lazada Indonesia site received 32.4 million visits. This figure is 2.8 million fewer visits, or a decrease of 8.01% (mtm).

That month, Lazada conducted a promotional collaboration with GoPay. Users who shopped on Lazada and used GoPay as their payment method could receive discounts of up to 50% during the period of June 11-30, 2025.

This promotion was offered without a minimum transaction value, and the discount was up to 50% with a maximum value of Rp15,000.

4. Blibli (Blibli.com): 15.4 million visits, down 3.1% (mtm)

The Blibli site received 15.4 million visits in June 2025, a decrease of 492,000 visits or a 3.1% drop (mtm).

That month, Blibli held various promotional programs, such as the Double Day 6.6 twin-date promotion which ran from June 4-6, 2025, and Blibli Payday from June 25-27, 2025.

In the Blibli Payday program, consumers could enjoy cashback up to Rp700,000, free shipping, mega flash sales up to 50%, buy 2 get 1 free, and brand deals up to 90%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Website Visitors to Shopee, Tokopedia, Lazada, and Blibli Indonesia, June 2025

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