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10 Best-Selling Instant Noodle and Pasta Brands on Indonesian E-Commerce During Ramadan 2025

Nabilah Muhamad 13/03/2026 16:54 WIB

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The market research company Compas released a list of the 10 best-selling instant noodle and pasta brands on domestic e-commerce platforms during Ramadan 2025. Here's the list!

10 Instant Noodle and Pasta Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

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10 Instant Noodle and Pasta Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

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According to Compas market research, in Ramadan 2025, the sales value of instant noodles and pasta products in Indonesian e-commerce grew by 38.9% compared to the previous Ramadan.

"The high activity of iftar and breaking fast, which require practical and quick-to-serve food, also drove the increase in demand for this category," Compas wrote on its official Instagram account on Wednesday (March 11, 2026).

Compas analyzed product sales data from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a minimum product rating of 4 stars during the period of March 1-31. 2025.

Among the competing brands, Indomie became the best-selling brand, capturing a 24.67% share of the total sales value of this category during Ramadan 2025.

The next position was followed by Sedaap, with a share of 21.57%. While other instant noodles and pasta brands accounted for a share of less than 3.5%.

"This shows the strong competition between the two brands during Ramadan," Compas wrote.

Here is the list of the 10 instant noodles and pasta brands with the largest market share in Indonesian e-commerce during Ramadan 2025:

Indomie: 24.67%
Sedaap: 21.57%
Arirang: 3.18%
Gaga: 2.92%
Mie Lidi Gehel: 1.83%
Sarimi: 1.74%
Nong Shim: 1.68%
EkoMie: 1.52%
Pop Mie: 1.42%
Wow Spageti: 1.35%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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