Mobile-Targeted Advertising Trends

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31/08/2016 16:37 WIB

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Projected Mobile Advertising Revenue 2014-2019

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Projected Mobile Advertising Revenue 2014-2019

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In the coming years, the advertising media trend will increasingly target the mobile segment. Ovum data estimates that mobile advertising spending will triple from its 2014 value to US$63.9 billion in 2019.

According to Criteo, a digital advertising company, the trend towards mobile advertising is due to its more persuasive nature, clear targeting, measurability, and scalability. This increase is also driven by the growth in the number of mobile advertising service providers in recent years.

The mobile channel is also attractive because it offers numerous features and real-time monitoring capabilities. Many programs are now being introduced globally. Criteo believes that mobile payment systems will also continue to grow and even dominate by 2026.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Mobile-Targeted Advertising Trends

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Mobile-Targeted Advertising Trends

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