Value of Digital Ad Spend in Indonesia in the Q4 2025, Instagram Being the Largest

Akbar Ridwan 25/02/2026 17:22 WIB

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According to Sensor Tower's data, the estimated digital advertising spending in Indonesia in the fourth quarter of 2025 will reach US$143 million.

Estimated Digital Advertising Spending in Indonesia by Channel in the Fourth Quarter (2024-2025)

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Estimated Digital Advertising Spending in Indonesia by Channel in the Fourth Quarter (2024-2025)

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According to Sensor Tower data, the estimated digital social media advertising spending in Indonesia in the fourth quarter of 2025 reached US$143 million, a year-on-year increase of 33.3%.

This digital social media advertising spending data only comes from Instagram, Facebook, TikTok, Reddit, and X.

Instagram became the social media with the largest digital advertising spending in Indonesia, amounting to US$63.6 million in the fourth quarter of 2025. The figure increased by 25.2% (year on year).

Although Instagram had the largest value, the highest annual growth was seen on Reddit, which surged by 195.5% (year on year) to US$2.34 million.

Meanwhile, X was the only channel that experienced negative growth in advertising spending in the fourth quarter of 2025, plummeting by 59.2% (year on year) to US$469 thousand.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."