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Apple Leads Global Smartphone Revenue Share in the Q4 2025

Akbar Ridwan 13/02/2026 12:47 WIB

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According to the Counterpoint report, Apple led the global smartphone revenue share in the fourth quarter of 2025.

The Global Smartphone Revenue Share Based on the Top 5 Manufacturers (Q4 2025)

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The Global Smartphone Revenue Share Based on the Top 5 Manufacturers (Q4 2025)

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According to Counterpoint's report, the global smartphone market revenue in the fourth quarter of 2025 reached US$143 billion, growing by 13% (year-on-year/yoy).

During this period, Apple captured the largest share, accounting for 59% of the total global smartphone market revenue, growing by 23% (yoy).

This achievement coincided with a 14% increase in Apple's smartphone shipment volume (yoy).

"Apple's growth was driven by the iPhone 17 series. At the same time, the increase in average selling prices across various regions fueled stronger revenue growth," said Counterpoint Research Director Jeff Fieldhack in his report (January 30, 2026).

"Apple's revenue grew in all regions, setting records in the United States, China, Latin America, Western Europe, the Middle East, and South Asia," he continued.

In second place was Samsung, which captured an 11% share of the total global smartphone market revenue, growing by 12% (yoy).

According to Counterpoint, Samsung's smartphone shipment volume also increased by 17% (yoy), recording the highest growth among the top five brands.

"Samsung benefited from the strong performance of the Galaxy A series, holiday promotions, and the appeal of the Galaxy S25 and Z Fold7 foldable phones in several regions," said Counterpoint.

Here's a breakdown of the global smartphone revenue share in the fourth quarter of 2025 based on the top 5 manufacturers:

Apple: 59%
Samsung: 11%
Oppo: 5%
Xiaomi: 4%
Vivo: 4%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Leads Global Smartphone Revenue Share in the Q4 2025

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