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Instagram, the Digital Ad Channel with the Largest Share in Indonesia in the Q4 2025

Akbar Ridwan 24/02/2026 12:37 WIB

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According to Sensor Tower's data, the estimated digital advertising spending in Indonesia in the fourth quarter of 2025 will reach US$143 million.

The Share of Digital Media Social Advertising Spending in Indonesia by Channel (Q4 2025)

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The Share of Digital Media Social Advertising Spending in Indonesia by Channel (Q4 2025)

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According to a report by Sensor Tower, Instagram became the social media platform with the largest share of digital advertising spending in Indonesia in the fourth quarter of 2025.

Its proportion reached 35.4% of the estimated total digital advertising spending across the eight social media platforms studied.

These social media platforms include LinkedIn, Pinterest, YouTube, Facebook, Instagram, Reddit, TikTok, and X.

Next came Facebook ads with a share of 31.7%. Beyond these top two channels, the proportion was less than 20%.

Here is the share of digital advertising spending in Indonesia by channel in the fourth quarter of 2025:

Instagram: 35.4%
Facebook: 31.7%
YouTube: 16.6%
TikTok: 10.7%
LinkedIn: 2.4%
Pinterest: 1.7%
Reddit: 1.3%
X: 0.3%.

Sensor Tower also calculated that the estimated value of digital advertising spending in Indonesia in the fourth quarter of 2025 reached US$143 million, a year-on-year increase of 33.3%. This figure comes solely from Facebook, Instagram, Reddit, TikTok, and X.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Instagram, the Digital Ad Channel with the Largest Share in Indonesia in the Q4 2025

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