According to a Reuters Institute survey, a majority of global citizens consider politicians and influencers as the primary sources of misinformation, disinformation, or hoaxes.
Misinformation is inaccurate, incomplete, half-truth, or false information that is spread unintentionally or without specific intent.
Disinformation, on the other hand, is false information deliberately spread to mislead or confuse others. This is similar to a hoax, which is false or fabricated information.
As of early 2025, 47% of global respondents considered politicians or political parties to be the main major threat of misinformation, disinformation, or hoaxes.
This figure is the same as that obtained for influencers or social media influencers.
"In many countries, leading national politicians are considered by respondents to pose the biggest threat, especially in the United States where Donald Trump’s second term has been marked by a strategy of ‘flooding the zone’, often with misleading information or false statements (e.g. that Ukraine started the war with Russia)," said the Reuters Institute in its Digital News Report 2025.
"In many African and Latin American countries, as well as parts of Asia, there is equal concern around the role of online influencers or personalities. A recent investigation by the news agency AFP in Nigeria and Kenya found that prominent influencers were hired by political parties or candidates in both countries to promote false narratives in social media," they added.
Other parties considered vulnerable to being sources of misinformation, disinformation, or hoaxes include foreign governments (39%), activists (37%), mass media or journalists (32%), celebrities (29%), and ordinary people (23%).
The Reuters Institute obtained this data from a survey conducted in January-February 2025.
The survey included approximately 97,000 respondents from 48 countries, with diverse backgrounds in age, gender, education, and residence.