53% of Online Consumers Compare Prices from Mobile Devices

More than half (53 percent) of global consumers use mobile devices to compare prices before making a purchase. Approximately 38 percent ultimately purchase goods or services from their gadgets. Online consumers in Asia are the most diligent in comparing prices via mobile devices, reaching 60 percent, followed by Africa and Latin America at 54 percent, Europe at 41 percent, and North America at 36 percent.

Globally, the highest mobile banking activities are accessing account information (47 percent), paying bills (42 percent), and transferring money between banks (36 percent).

Nielsen Mobile Shopping, Banking and Payment surveyed 30,000 online consumers across 63 countries in Asia-Pacific, Europe, Latin America, the Middle East, Africa, and North America. This survey was conducted to understand how mobile devices currently influence three distinct yet interconnected activities: shopping, banking, and payments.