10 Best-Selling Face Serum Brands on Shopee Indonesia Q3 2025

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Nabilah Muhamad 11/12/2025 17:33 WIB

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Compas released a list of the 10 best-selling facial serum brands on Shopee Indonesia throughout the third quarter of 2025. Here is the list.

10 Facial Serum Brands with the Largest Market Share* on Shopee Indonesia (Q3 2025)

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10 Facial Serum Brands with the Largest Market Share* on Shopee Indonesia (Q3 2025)

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Market research company Compas released a list of the top 10 best-selling facial serum brands on Shopee Indonesia throughout Q3 2025.

This list is the result of online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

As a result, 7 out of the 10 best-selling serum brands are from abroad. The other 3 brands are local products: Hanasui, Wardah, and Avoskin.

During this period, Skintific ranked first with a 6.46% share of the total sales value of facial serums on Shopee. It was followed by Hanasui with a 5.07% share.

"Skintific and Hanasui have remained unchallenged at the top for two consecutive quarters," Compas wrote on its official Instagram account on Wednesday (10/12/2025).

Here is the complete list of the top 10 best-selling facial serum brands on Shopee Indonesia in Q3 2025, based on Compas' research:

Skintific: 6.46%
Hanasui: 5.07%
Skin1004: 4.14%
Wardah: 4.05%
D'Alba: 3.66%
Glad2Glow: 3.65%
La Roche-Posay: 3.56%
Some by Mi: 2.49%
Avoskin: 2.17%
Garnier: 1.84%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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10 Best-Selling Face Serum Brands on Shopee Indonesia Q3 2025

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