Health Supplement Market Share in Southeast Asian Marketplaces in July 2025

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Akbar Ridwan 11/12/2025 20:10 WIB

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According to TMO Group, based on health supplement sales data from six Southeast Asian countries on Shopee and Lazada, Malaysia will have the largest market share in July 2025.

Market Share of Health Supplements on Shopee and Lazada by Country in Southeast Asia (July 2025)

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Market Share of Health Supplements on Shopee and Lazada by Country in Southeast Asia (July 2025)

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According to TMO Group, based on health supplement sales data from six Southeast Asian countries on Shopee and Lazada, Malaysia held the largest market share in July 2025.

TMO Group stated that since last year, Malaysia has shown strong momentum and has become one of the fastest-growing markets in the Southeast Asian region.

“With a high proportion of the Muslim population, local consumers have a strong awareness of halal, herbal, and nutritional supplements,” TMO Group explained in its report.

Below are the details of the health supplement market share on Shopee and Lazada marketplaces by country in Southeast Asia in July 2025:

Malaysia: 28.5%
Thailand: 17.9%
Philippines: 16.6%
Vietnam: 16%
Indonesia: 11.4%
Singapore: 9.7%

From January to July 2025, TMO Group added, health supplement sales in Southeast Asia on Shopee and Lazada peaked in early January and March-April.

This is because supplements are goal-oriented purchases, so consumers tend to restock or try new products around the New Year and during back-to-work/school periods.

“Ramadan in March was another major peak: gift-giving and restocking household necessities during that season boosted supplement sales by approximately 23% month-on-month,” said TMO Group.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Health Supplement Market Share in Southeast Asian Marketplaces in July 2025

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