Health Supplement Category with the Largest Market in Southeast Asian Marketplaces, First Half 2025

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Akbar Ridwan 11/12/2025 20:40 WIB

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According to TMO Group, nutritional supplements are the health supplement category with the highest market share on Shopee and Lazada in the Southeast Asian region during the first half of 2025.

Market Share of Health Supplements on Shopee and Lazada in Southeast Asia by Category (First Half 2025)

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Market Share of Health Supplements on Shopee and Lazada in Southeast Asia by Category (First Half 2025)

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According to TMO Group, nutritional supplements are the health supplement category with the highest market share on Shopee and Lazada in Southeast Asia during the first half of 2025.

"Nutritional supplements have the highest market share on Shopee and Lazada, accounting for approximately 32.9% of total sales. The second highest category is beauty supplements, at around 21.7%," explained TMO Group.

Below is the market share of health supplements on Shopee and Lazada marketplaces in Southeast Asia by category for the January-June period or the first half of 2025:

Nutrition supplements: 32.9%
Beauty supplements: 21.7%
General health supplements: 18%
Specialty supplements: 16.2%
Herbal supplements: 11.2%

Within these categories, there are subcategories. For example, in nutritional supplements, subcategories include diet supplements, probiotics, and sports supplements.

Subcategories of beauty supplements are antioxidants, collagen-based supplements, hair loss, and skin-related supplements.

Examples of general health supplement subcategories are amino acids, bee-related supplements, minerals, multivitamins, and vitamins.

Specialty supplements, for instance, include bone and joint supplements, cardiovascular and brain health, women's health, liver detoxification, pregnancy, sexual and men's health, sleep, stress, and vision.

Meanwhile, examples of herbal supplement subcategories include 88 herbal supplements such as evening primrose, chlorophyll, stevia, and acerola.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Health Supplement Category with the Largest Market in Southeast Asian Marketplaces, First Half 2025

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