Most Indonesian Millennials Prefer Landed Houses to Apartments
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Landed houses remain the primary housing choice for millennials. A digital survey by Telkomsel's tSurvey.id even shows that the majority of Indonesian millennials prefer landed houses over apartments.
Most respondents chose to buy houses over other types of residential properties. In DKI Jakarta, 93% of respondents opted for landed houses, while in the non-DKI Java-Bali region, this figure reached 99.4%.
"Even in a densely populated city like DKI Jakarta, only 7% of respondents plan to buy an apartment," according to the tSurvey.id survey results from Tuesday, March 14, 2023.
On the other hand, only 0.6% of respondents in the non-DKI region chose to live in public housing (rusun).
The survey also revealed that a majority (59%) of respondents do not yet own a home. The older age group (35-40 years old) showed a higher homeownership rate (44%) compared to the 31-35 year-old (40%) and 26-30 year-old (38%) groups.
"The increasing price of property may be one of the reasons why it's difficult for millennials to own a home," according to the tSurvey.id survey.
However, this hasn't deterred millennials' desire to own a home. Home ownership loans (KPR) offer an alternative to facilitate home purchases for millennials.
This survey was conducted from February 10-12, 2022, involving 390 respondents through tSurvey.id's audience profiler feature. The respondents were 64% male and 36% female.
Respondents were generally located in Java and Bali, aged 26-40 years old. The majority belonged to the upper-middle socio-economic status (SES) class (94%) and showed interest in e-wallets, fintech, financial applications, and online banking services.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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