Prabowo-Gibran Become the Presidential Candidate Pair with the Highest Interaction on TikTok

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Nabilah Muhamad 23/01/2024 18:34 WIB

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According to Drone Emprit's analysis, the second candidate pair, Prabowo-Gibran, achieved the highest interaction rate on TikTok, reaching 376 million interactions from January 16-22, 2024.

Presidential and Vice-Presidential Candidate Pairs with the Highest TikTok Interaction Rate (January 16-22, 2024)

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Presidential and Vice-Presidential Candidate Pairs with the Highest TikTok Interaction Rate (January 16-22, 2024)

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The social media analytics firm, Drone Emprit, analyzed the interaction levels of presidential and vice-presidential candidates on TikTok from January 16-22, 2024.

This interaction level was measured by combining the number of posts, likes, comments, and shares.

The results showed that the second candidate pair, Prabowo Subianto-Gibran Rakabuming Raka, achieved the highest interaction on TikTok, with 376 million interactions throughout the period.

This data was collected using the keywords prabowo, prabowosubianto, gibran, gibranrakabuming, and prabowogibran2024.

"This interpretation could indicate that Prabowo-Gibran had a very effective presence or campaign on TikTok during that time," said Drone Emprit Founder Ismail Fahmi in a tweet on his personal account on Monday (22/1/2024).

He assessed that the high level of interaction could be due to several factors, one of which is more engaging content or greater resonance with the TikTok audience.

In second place was the first candidate pair, Anies Baswedan-Muhaimin Iskandar, with 241.7 million interactions on TikTok. This search was based on the keywords anies, aniesbaswedan, amin, cakimin, and aminajadulu.

"Although not as many as Prabowo-Gibran, this group still has high engagement," wrote Ismail.

Lastly, the third candidate pair, Ganjar Pranowo-Mahfud MD, obtained 190 million interactions on TikTok. This data was drawn based on posts with the keywords ganjar, ganjarpranowo, mahfud, mahfudmd, and ganjarmahfud.

"Although the total number of interactions is lower compared to the other two groups, this still shows that meaningful discussions occurred among users," wrote Ismail.

(Also read: Praxis Survey: Open Debate Significantly Influences Students in Choosing Presidential Candidates)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Prabowo-Gibran Become the Presidential Candidate Pair with the Highest Interaction on TikTok

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