What Kind of Social Media Content Do Indonesians Like? This Survey Reveals It.

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Nabilah Muhamad 20/06/2023 14:20 WIB

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The 2023 Populix survey shows that entertainment content is the most accessed type of content on social media, with 76% of respondents accessing it.

Types of Social Media Content Frequently Accessed by Respondents (March 2023)

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Types of Social Media Content Frequently Accessed by Respondents (March 2023)

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Social media can be a tool for building friendships, sharing information, and promoting businesses. However, the most accessed content by Indonesian people is entertainment.

This phenomenon is recorded in Populix's survey report titled *Omnichannel Digital Consumption Report 2023*.

According to the report, 76% of respondents most frequently access entertainment content on social media, be it photos or videos.

Then, 67% of respondents often access product review content, and 63% look for culinary inspiration. There are also 62% who frequently access content about viral news through social media.

Meanwhile, the content with the smallest proportion of viewers is concert information, at 21% of respondents.

This survey involved 1,772 respondents spread across various Indonesian provinces, dominated by residents of Jakarta and its surrounding areas. The age range of respondents is dominated by those aged 17-25 years (40%) and 26-35 years (39%).

(Also read: APJII: Indonesian People Enjoy Accessing Health Content)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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