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The Entrepreneurial Sector That Most Attracts Indonesians in Early 2026

Akbar Ridwan 27/03/2026 15:23 WIB

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According to the Jakpat survey, the entrepreneurial sector that most attracts the interest of Indonesians is the food and beverage business.

The Entrepreneurial Sector That Attracts the Interest of Indonesian Citizens (February 2026)

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The Entrepreneurial Sector That Attracts the Interest of Indonesian Citizens (February 2026)

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According to the Jakpat survey, the entrepreneurial sector that most attracts the interest of Indonesians is the food and beverage.

In February 2026, 45% of respondents were interested in entrepreneurship in this sector or were already running a business in it.

Other sectors that are highly in demand are basic necessities or foodstuffs (30%), as well as fashion and textiles (21%).

If broken down by respondent category, those who do not yet have a business/prospective entrepreneurs tend to be more interested in the basic needs sector, such as food and agriculture.

Meanwhile, respondents who already have a business/are entrepreneurs show a stronger preference for the digital products sector.

Here are the details of the entrepreneurial sectors that attracted the interest of Indonesians, based on the respondent categories:

Food and beverages

Entrepreneurs: 40%
Prospective entrepreneurs: 49%

Basic needs (foodstuffs)

Entrepreneurs: 22%
Prospective entrepreneurs: 34%

Fashion and textiles

Entrepreneurs: 21%
Prospective entrepreneurs: 22%

Agriculture, livestock, and fisheries

Entrepreneurs: 13%
Prospective entrepreneurs: 22%

Property and real estate

Entrepreneurs: 8%
Prospective entrepreneurs: 13%

Beauty and personal care products

Entrepreneurs: 8%
Prospective entrepreneurs: 13%

Education and training

Entrepreneurs: 9%
Prospective entrepreneurs: 12%

Telecommunications and digital products

Entrepreneurs: 13%
Prospective entrepreneurs: 10%

Arts, entertainment, and recreation

Entrepreneurs: 10%
Prospective entrepreneurs: 9%

Import-export

Entrepreneurs: 7%
Prospective entrepreneurs: 11%

Jakpat conducted this survey online on February 5-6, 2026, with 1,258 respondents from among prospective entrepreneurs and entrepreneurs.

The respondents were aged between 17-50 years old, came from various regions in Indonesia, with a margin of error below 5%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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