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Visitors to Shopee, Tokopedia, Lazada, and Blibli Sites Declined in February 2026

Adi Ahdiat 27/03/2026 10:58 WIB

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The number of visits to the Shopee Indonesia website in February 2026 decreased compared to the previous month. A similar trend occurred on other major e-commerce sites, Tokopedia, Lazada, and Blibli.

The number of visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli websites (January-February 2026)*

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The number of visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli websites (January-February 2026)*

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According to Semrush data, the number of visits to the Shopee Indonesia site in February 2026 decreased compared to the previous month.

A similar trend occurred on other major e-commerce sites, namely Tokopedia, Lazada Indonesia, and Blibli.

Here are the data on the number of visits to major e-commerce sites in Indonesia in February 2026:

1. Shopee Indonesia (Shopee.co.id): 139.1 million visits

In February 2026, the Shopee Indonesia site received 139.1 million visits from around the world.

This was a decrease of 27.9 million visits, or a 16.7% drop compared to the previous month (month-to-month/mtm).

2. Tokopedia (Tokopedia.com): 48.8 million visits

The Tokopedia site received 48.8 million visits in February 2026, a decrease of 11.2 million visits, or an 18.7% drop (mtm).

3. Lazada Indonesia (Lazada.co.id): 20.4 million visits

In February 2026, the Lazada Indonesia site received 20.4 million visits, a decrease of 11 million visits, or a 35.1% drop (mtm).

4. Blibli (Blibli.com): 13.1 million visits

The Blibli site received 13.1 million visits in February 2026, a decrease of 3.2 million visits, or a 19.8% drop (mtm).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Visitors to Shopee, Tokopedia, Lazada, and Blibli Sites Declined in February 2026 Technology & Telecommunications 27/03/2026, 10:58 WIB

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Visitors to Shopee, Tokopedia, Lazada, and Blibli Sites Declined in February 2026

Here are the data on the number of visits to major e-commerce sites in Indonesia in February 2026:

1. Shopee Indonesia (Shopee.co.id): 139.1 million visits

2. Tokopedia (Tokopedia.com): 48.8 million visits

3. Lazada Indonesia (Lazada.co.id): 20.4 million visits

4. Blibli (Blibli.com): 13.1 million visits

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Visitors to Shopee, Tokopedia, Lazada, and Blibli Sites Declined in February 2026

Here are the data on the number of visits to major e-commerce sites in Indonesia in February 2026:

1. Shopee Indonesia (Shopee.co.id): 139.1 million visits

2. Tokopedia (Tokopedia.com): 48.8 million visits

3. Lazada Indonesia (Lazada.co.id): 20.4 million visits

4. Blibli (Blibli.com): 13.1 million visits

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