From Videos to Podcasts: The Types of Political Content Young People Prefer
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A Katadata Insight Center (KIC) survey shows that short videos are the most preferred content type among young Indonesians for obtaining political information, with 71.4% expressing preference.
Podcasts follow in second place at 44.3%, followed by photos at 29.4%.
"The most preferred content types among young people for obtaining political information are short videos, then podcasts, and photos," stated KIC in its survey release.
According to KIC, this finding indicates that young people prefer dynamic political information.
Besides the three content types above, 29.1% of respondents also liked infographics, 15.9% preferred livestreams, 6.3% liked eBooks, and 2.5% preferred other types of political content.
The KIC survey involved 1,005 respondents with mobile phone numbers, representing the entire Indonesian demographic, with 60.6% male respondents and 39.4% female respondents.
All respondents were from the youth group, namely Generation Z (aged 17-26 years) at 50.4%, and Millennials (aged 27-42 years) at 49.6%.
Data collection was conducted online from October 11-17, 2023, using tSurvey's data collection platform with a non-probability sampling method.
The survey's margin of error is +/- 3.1% at a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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