Marketing Salaries in Indonesia's Consumer and Retail Sector: Up to Rp150 Million per Month!

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Cindy Mutia Annur 25/04/2023 08:00 WIB

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Marketing plays a crucial role in the consumer and retail sectors. So, what are the salary ranges for marketing professionals in Indonesia?

Estimated Salaries of Marketing Professionals in the Indonesian Consumer and Retail Sector by Job Title (2023)

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Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

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Estimated Salaries of Marketing Professionals in the Indonesian Consumer and Retail Sector by Job Title (2023)

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The marketing field plays a crucial role in the consumer and retail sectors. Therefore, marketing professionals in this sector command relatively high salaries in Indonesia. This aligns with findings in the *Indonesia Salary Guide 2023*, released by the international recruitment firm Michael Page.

According to the report, Marketing Directors in Indonesia can earn a gross monthly salary of Rp150 million. This is the highest salary in the marketing division.

Next, Heads of Marketing earn approximately Rp110 million per month. Following them are Heads of Digital Marketing and Brand Directors, each earning around Rp90 million per month.

Marketing Managers earn approximately Rp80 million per month, while Consumer Research and Market Insight Managers earn Rp65 million per month.

(Read also: [Interest in Working in Digital Marketing? These are the Skills Companies are Looking For](https://databoks.katadata.co.id/datapublish/2023/03/13/minat-bekerja-marketing-digital-ini-keterampilan-yang-dicari-perusahaan))

Below is an estimated monthly salary range for marketing professionals in Indonesia's consumer and retail sectors in 2023, based on job title:

* Marketing Director: Rp150 million
* Head of Marketing: Rp110 million
* Head of Digital Marketing: Rp90 million
* Brand Director: Rp90 million
* Marketing Manager: Rp80 million
* Consumer Research and Market Insight Manager: Rp65 million
* Innovation Manager: Rp50 million
* Senior Brand Manager: Rp40 million
* Digital Marketing Manager: Rp38 million
* Marketing Communication Manager: Rp38 million
* Customer Relationship Management (CRM) Manager: Rp35 million
* Brand Manager: Rp30 million
* Research Manager: Rp30 million
* Social Media Manager: Rp25 million
* Marketing Coordinator: Rp24 million
* Assistant Brand Manager: Rp18 million

Michael Page based these salary ranges on data from their Indonesian network, including marketing job advertisements in the consumer and retail sectors throughout 2022, combined with 2023 projections.

According to Michael Page, the high salaries in consumer and retail marketing are also influenced by the surge in e-commerce demand.

“Companies are re-routing their market access and distribution strategies to boost sales,” stated Michael Page in their report.

“The rise of online retail has led to high demand for digital marketing and e-commerce roles,” they continued.

The Michael Page report also notes that the consumer and retail companies most actively recruiting in Indonesia are in the FMCG, fashion retail, and beauty industries.

The most sought-after skills in marketing within the consumer and retail sectors are commercial finance, digital marketing and e-commerce, and brand management.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Marketing Salaries in Indonesia's Consumer and Retail Sector: Up to Rp150 Million per Month!

Marketing Salaries in Indonesia's Consumer and Retail Sector: Up to Rp150 Million per Month!

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Marketing Salaries in Indonesia's Consumer and Retail Sector: Up to Rp150 Million per Month!

Marketing Salaries in Indonesia's Consumer and Retail Sector: Up to Rp150 Million per Month!

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