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10 Best-Selling Face Moisturizer Brands on Indonesian E-Commerce during Ramadan 2025

Nabilah Muhamad 06/03/2026 16:20 WIB

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Compas released a list of the 10 best-selling facial moisturizer brands on Indonesian e-commerce platforms during Ramadan 2025. Here is the list.

10 Face Moisturizer Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

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10 Face Moisturizer Brands with the Highest Sales Value Share in Indonesian E-Commerce* during the Ramadan Month (March 2025)

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According to Compas research, the sales value of facial moisturizers in Indonesian e-commerce during Ramadan 2025 reached Rp508 billion, growing by 7.2% compared to the previous Ramadan.

"This shows that even though daily routines change during the fasting month, the need to maintain skin hydration remains an important part of the skincare routine," said Compas on its official Instagram account on Thursday (5/4/2026).

Compas analyzed product sales data from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a product rating of at least 4 stars during the period of March 1-31. 2025.

As a result, the facial moisturizer brand Glad2Glow became the best-seller, capturing an 8% market share of the total sales value of similar products during Ramadan 2025.

Still from foreign brands, Skintific came in second with a share of 7.98%.

Here is the list of the 10 facial moisturizer brands with the largest market share in Indonesian e-commerce during Ramadan 2025:

Glad2Glow: 8%
Skintific: 7.98%
Wardah: 2.84%
Louisse Choice: 2.33%
MS Glow: 2.25%
La Roche-Posay: 2.23%
Skin1004: 1.62%
Glowsophy: 1.48%
Labore: 1.40%
Pond's: 1.34%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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10 Best-Selling Face Moisturizer Brands on Indonesian E-Commerce during Ramadan 2025

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