Survey: Ponds is the Most Popular Facial Wash Brand in Indonesia
Supported By
- A Small Font
- A Medium Font
- A Bigger Font
Many facial wash or soap brands are available in Indonesia. Which brand is most recognized by consumers?
According to a Kurious survey by the Katadata Insight Center (KIC), the most popular facial wash brand in Indonesia is Ponds. 79.1% of respondents claimed to be aware of the brand.
Garnier came in second with a 76% recognition rate, followed by Biore at 67.4%, and Nivea at 58.7%.
Awareness of other facial wash brands was lower, as shown in the graph.
The majority of respondents (81.8%) remembered the facial wash brand they had previously used. Significantly fewer respondents (31.3%) recognized brands from company events or marketing campaigns.
Ponds was not only the most popular brand but also the most frequently used by respondents in the past year, with a proportion of 30.2%.
Competitors such as Garnier, Biore, Clean & Clear, Nivea, Kahf, Vaseline, Acnes, Emina, L'Oreal, Cetaphil, and other brands were used by only about 22.6% to 1.3% of respondents.
This survey involved 717 respondents from various regions of Indonesia, with 48.3% male and 51.7% female respondents.
More than half of the respondents were from Java (excluding Jakarta) at 63%, followed by Jakarta (15.2%), and Sumatra (11.3%). Respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.4% to 3.1%.
Most respondents were aged 35-44 years (32.4%), followed by the 25-34 age group (28.3%) and the 45-54 age group (22.7%).
The survey was conducted from March 9-17, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.66% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Trending Topics
Popular Data