What is the Preferred Global Audience Newsletter Theme?

Email newsletters are increasingly used by media outlets worldwide. This is because newsletters are considered effective in cultivating readership habits and loyalty, even with their relatively low-tech and outdated nature.

The Reuters Institute notes that the majority, or 60%, of respondents globally choose newsletters related to general daily news. 38% of respondents opt for newsletters containing local news. Furthermore, 23% of respondents select newsletters related to business.

Respondents choosing newsletters focused on science/environment and sports each account for 20%. 19% of respondents choose newsletters about technology issues. Meanwhile, 15% of respondents subscribe to newsletters related to their respective professions.

Overall, 96% of respondents access more than one regularly scheduled newsletter. Email newsletter notifications are most accessed by respondents aged 55 and over.