Types of Digital Platforms Purchased by Indonesian Consumers in 2025

Technology & Telecommunications

Premium

Adi Ahdiat 20/08/2025 19:53 WIB

URL has been copied

Memuat...

According to an APJII survey, among Indonesian citizens subscribing to digital platforms, the majority purchase video and music streaming services.

Types of Digital Platforms Purchased by Indonesian Consumers (2025)*

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Types of Digital Platforms Purchased by Indonesian Consumers in 2025”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Types of Digital Platforms Purchased by Indonesian Consumers (2025)*

Download

Source

A Small Font
A Medium Font
A Bigger Font

According to a survey by the Indonesian Internet Service Providers Association (APJII), in 2025, 7.75% of the Indonesian population subscribed to digital platforms or applications, while the remaining 92.25% did not.

Among subscribers, the majority purchased video and music streaming services. A smaller proportion purchased other types of applications.

The following details the types of digital applications purchased by Indonesian consumers in 2025, according to the APJII survey:

Video streaming: 56.98%
Music streaming: 21.02%
Cloud storage: 6.4%
Online games: 5.75%
Paid productivity applications: 5.42%
Online education/courses: 1.64%
Digital news/magazines: 1.31%
Premium social media: 0.66%
Other: 0.82%

APJII also found that among the population subscribing to digital platforms or applications, the majority spent between Rp50,000 and Rp100,000.

The following details Indonesian consumer spending on digital application subscriptions in 2025, according to the APJII survey:

Less than Rp50,000: 28.45%
Rp50,000 - Rp100,000: 49.14%
Rp101,000 - Rp200,000: 14.94%
Rp201,000 - Rp500,000: 4.32%
Rp501,000 - Rp1,000,000: 0.97%
More than Rp1,000,000: 0.58%
Don't know/didn't answer: 1.59%

APJII conducted this survey from April to July 2025, with a total of 8,700 respondents proportionally distributed across 38 Indonesian provinces.

Respondents were Indonesian citizens aged 13 years and older.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Indonesian Netizen Sentiment on Sumatra Disaster Handling Divided

Latest Data Stories

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 05/12/2025, 13:05 WIB

Daily Chicken Prices at Traditional Markets in Bangka Belitung Islands Province Have Decreased by 3.09% in the Last Month Economics & Macro 05/12/2025, 12:33 WIB

Internet Access Purpose Statistics for Village and City Residents in the Financial Sector, 2017-2022 Mining 05/12/2025, 12:16 WIB

FAO Index: September 2024 Food Prices Rise Economics & Macro 05/12/2025, 12:03 WIB

Gianyar Regency Government's Regional Revenue Realization as of December 2025 Economics & Macro 05/12/2025, 12:00 WIB

Palladium Price - Palladium Falls Towards US$1039.5 /Troy Ounce (Thursday, May 22, 2025) Market 05/12/2025, 11:57 WIB

Download

Source

Types of Digital Platforms Purchased by Indonesian Consumers in 2025

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Indonesian Netizen Sentiment on Sumatra Disaster Handling Divided

Latest Data Stories

Popular Data

Types of Digital Platforms Purchased by Indonesian Consumers in 2025

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Indonesian Netizen Sentiment on Sumatra Disaster Handling Divided

Latest Data Stories

Trending Topics

Popular Data