Tokopedia Visitor Growth up to Q2 2022

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Adi Ahdiat 21/11/2022 12:20 WIB

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Between the third quarter of 2019 and the second quarter of 2022, the number of Tokopedia website visitors grew by approximately 140%.

Average Number of Tokopedia Website Visitors per Month (Q1 2019 - Q2 2022)

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Average Number of Tokopedia Website Visitors per Month (Q1 2019 - Q2 2022)

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Tokopedia was the e-commerce platform with the most visitors in Indonesia during the second quarter of 2022. According to data compiled by iPrice, during this period Tokopedia had an average of 158.3 million website visitors per month, the highest among its competitors.

Before the pandemic, in the third quarter of 2019, Tokopedia only had 65.9 million website visitors per month. At the beginning of the pandemic in the first quarter of 2020, Tokopedia's visitors dropped slightly, but afterward the trend continued to rise, as shown in the graph.

Cumulatively, from the third quarter of 2019 to the second quarter of 2022, the number of Tokopedia website visitors grew by approximately 140%.

Not only Tokopedia, but according to iPrice, a number of other top e-commerce platforms in Indonesia also experienced growth in website visitors, such as Shopee, Lazada, Bukalapak, Blibli, Ralali, Klik Indomaret, JD.ID, Bhinneka, and Matahari.

"In Indonesia, the number of website visits to the top 10 e-commerce platforms increased by 64% from the third quarter of 2019 to the second quarter of 2022," iPrice stated in its press release on Tuesday, October 18, 2022.

"In July 2022, 66% of Indonesian shoppers accessed online shopping websites directly, making it the only channel to experience an increase. Access via search engines, social media, and ads decreased by 13%," it continued.

According to iPrice, the increase in website access is due to e-commerce players' investments in improving user experience (UX) and user interface (UI), as well as improvements in website content quality.

"Considering that many platforms are no longer just product catalogs, but have transformed into lifestyle partners that provide useful information and more personalized recommendations," said iPrice.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Tokopedia Visitor Growth up to Q2 2022

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