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10 Best-Selling Instant Seasoning Brands in Indonesian E-Commerce during Ramadan 2025

Nabilah Muhamad 19/03/2026 12:00 WIB

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Compas revealed the 10 best-selling instant seasoning brands on Indonesian e-commerce during Ramadan 2025. Here's the list.

10 Instant Seasoning Brands with the Highest Sales Value Share in E-Commerce* Indonesia during Ramadan 2025

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10 Instant Seasoning Brands with the Highest Sales Value Share in E-Commerce* Indonesia during Ramadan 2025

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According to Compas research, in Ramadan 2025, the sales value of instant seasoning products in Indonesian e-commerce increased by 19.6% compared to the previous Ramadan.

"This increase is in line with the high activity of cooking at home during the fasting month, especially for preparing iftar and breaking fast meals," Compas wrote on its official Instagram account on Wednesday (11/3/2026).

Previously, Compas collected data on the sales of instant seasoning products from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a product rating of at least 4 stars throughout March or Ramadan 2025.

During this period, Totole became the best-selling instant seasoning brand. This Chinese brand captured a 4.72% share of the total sales value of instant seasoning products in e-commerce that were surveyed.

It was followed by the local brand, Bamboe, which captured a 3.75% share.

In full, here is the list of the 10 instant seasoning brands with the largest market share in Indonesian e-commerce during Ramadan 2025:

Totole: 4.72%
Bamboe: 3.75%
Royco: 2.90%
Sasa: 2.14%
Pura: 1.99%
Hai Di Lao: 1.79%
Kobe: 1.47%
Baba'S: 1.31%
Knorr: 1.29%
Indofood: 1.25%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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