Online Media: The Main Source for Young People Accessing Presidential and Vice-Presidential Candidate Profiles
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A Katadata Insight Center (KIC) poll shows that online media is the most preferred source of information for Indonesian young people (millennials and Gen Z) to learn about presidential and vice-presidential candidates, with a proportion of 71.6%.
The second most common source is social media, at 66.9%, followed by television at 56.2%.
Next are internet websites, chosen by 44.6% of respondents, while print media was still chosen by 19% of respondents.
Meanwhile, family and relatives were chosen by 18.2% and the work environment by 15.8%.
"Young people obtain the most information about presidential and vice-presidential candidates from online media (71.6%) and social media (66.9%). Meanwhile, the work environment (15.8%) is the least common source of information on presidential and vice-presidential candidates," wrote the research team.
This survey on young people's sources of information about presidential and vice-presidential candidates used a multiple answer (MA) method, allowing respondents to choose more than one answer. The survey results are compiled in the report *Politics in the Eyes of Young People: Perceptions and Trends of Gen Z & Millennials towards Presidential Candidates, Political Parties, and the 2024 Election Campaign*.
The survey involved 1,005 respondents proportionally distributed across Indonesia. The majority of respondents were from Java (54.4%), Sumatra (22.5%), and Sulawesi (7.8%). Respondents from Kalimantan, Bali-Nusa Tenggara, and Maluku Papua ranged from 3.6% to 6.4%.
Respondents consisted of Gen Z (aged 17-26 years) at 50.4%, and millennials (aged 27-42 years) at 49.6%. By gender, 60.6% of respondents were male and 39.4% were female.
Data collection was conducted online from October 11-17, 2023, using tSurvey data collection with a non-probability sampling method. The survey has a margin of error of approximately 3.1% at a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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