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Not Billboards, Entrepreneurship Training Campaigns are More Appealing to Young People

Erlina Fury Santika 15/11/2023 20:58 WIB

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The KIC survey shows that entrepreneurship training is an appealing political campaign program for young people. Putting up banners or billboards is very unattractive to millennials and Gen Z.

Campaign Programs Considered Appealing by Respondents (October 2023)

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Campaign Programs Considered Appealing by Respondents (October 2023)

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A Katadata Insight Center (KIC) poll shows that entrepreneurship training-based political campaigns are most appealing to young people, particularly millennials and Gen Z. 52.5% of respondents chose this type of campaign.

The second most appealing campaign type was community service, selected by 43.6% of respondents. Public seminars and discussions followed in third place with 37.7%.

Furthermore, 31.3% of respondents found campaigns involving dialogue with farmers, fishermen, and laborers to be attractive.

Next, affordable markets and sporting events were chosen by 29.5% and 24% of respondents, respectively.

Digital campaigns also featured. 20.2% of millennials and Gen Z found campaigns involving speaking on influencer podcasts appealing, followed by collaborative content with influencers, chosen by 14.2% of respondents.

From this list, the least popular campaign type was the use of banners, billboards, and posters, with only 6.1% choosing this option. 1% of respondents selected other campaign types.

This survey on the most appealing campaign types for young people used a multiple answer (MA) format, allowing respondents to select more than one option. The survey results are compiled in the report, *Politics in the Eyes of Young People: Perceptions and Trends of Gen Z & Millennials towards Presidential Candidates, Political Parties, and the 2024 Election Campaign*.

The survey involved 1,005 respondents proportionally distributed across Indonesia. The majority of respondents were from Java (54.4%), Sumatra (22.5%), and Sulawesi (7.8%). Respondents from Kalimantan, Bali-Nusa Tenggara, and Maluku Papua ranged from 3.6% to 6.4%.

Respondents consisted of Gen Z (ages 17-26, 50.4%) and millennials (ages 27-42, 49.6%). The gender breakdown was 60.6% male and 39.4% female.

Data collection was conducted online from October 11-17, 2023, using tSurvey's data collection platform and a non-probability sampling method. The survey has a margin of error of approximately 3.1% at a 95% confidence level.

(See also: Performance and Vision are Key Factors for Young People Choosing President and Vice President)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Not Billboards, Entrepreneurship Training Campaigns are More Appealing to Young People

Not Billboards, Entrepreneurship Training Campaigns are More Appealing to Young People

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Not Billboards, Entrepreneurship Training Campaigns are More Appealing to Young People

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