Shell: Largest Radio Advertiser in the First Half of 2016

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30/11/2016 08:46 WIB

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Top 5 Advertisers in the First Half of 2016

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Top 5 Advertisers in the First Half of 2016

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Shell was the biggest radio advertiser in the first half of 2016. According to the Nielsen Radio Audience Measurement (RAM) 2016 survey, the Dutch oil and lubricant producer's radio advertising expenditure reached Rp 18 billion in the first half of 2016. The highest number of ad spots came from consumer goods producer Unilever, reaching 5,800.

Radio remains a target for producers seeking to reach specific consumer segments amidst the rise of digital media and the continued high penetration of television. For listeners, radio is a medium for information and entertainment, with some listeners loyal to particular radio stations or presenters.

In this 2016 survey, radio penetration reached 38 percent, or 20 million people across 11 cities. The RAM survey included 42 radio stations in 11 Indonesian cities. Advertising and spot calculations were based on the gross rate card.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Shell: Largest Radio Advertiser in the First Half of 2016

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Related Data

Indonesia Ranks Third Globally in Online Consumer Confidence

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Shell: Largest Radio Advertiser in the First Half of 2016

Tags

Related Data

Indonesia Ranks Third Globally in Online Consumer Confidence

Indonesia's Consumer Confidence Index Continues to Rise in 2016

Nielsen: Online Consumers Allocate Surplus Funds to Savings

First Semester 2016, Radio Advertising Still Growing

Print Media Advertising Continues to Decline

Nielsen: Dunhill Spent the Most on Advertising in 2016

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