Print Media Advertising Continues to Decline

03/02/2017 09:50 WIB

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Newspaper, Magazine, and Tabloid Advertising Expenses 2011-2016

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Newspaper, Magazine, and Tabloid Advertising Expenses 2011-2016

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Print media advertising, both newspapers and magazines, experienced a decline throughout 2015-2016. Data from Nielsen Advertising Information Services (AIS) shows that advertising spending on newspapers and magazines decreased over the past two years. The rise of social media and online media has eroded advertising spending on print media.

Newspaper advertising spending in 2016 decreased by 4.5 percent to Rp 29.4 trillion from its 2015 position. Similarly, magazine advertising in 2016 also shrank by 15.8 percent to Rp 1.6 trillion from the previous year. Hellen Katherina, Executive Director, Media Business Nielsen Indonesia, explained that the decrease in advertising spending on newspapers and magazines is due to the reduced number of operating media outlets.

Monitoring of print media advertising spending covers 99 newspapers and 123 magazines and tabloids. Advertising spending figures are based on gross rate cards, without accounting for discounts, promotions, bonuses, and others.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."