First Semester 2016, Radio Advertising Still Growing

Radio advertising spending in the first half of 2016 grew. Radio advertising peaked in June 2016 at Rp 57 billion. Eid al-Fitr was one of the factors driving the increase in advertising spending in the first half of 2016.

Not only did advertising value increase, but based on the 2016 Radio Audience Measurement (RAM) survey conducted by Nielsen, radio advertising spots also grew throughout the first half of 2016. In May 2016, radio advertising spots exceeded 60,000.

For some producers, radio is still considered an effective medium for introducing products to specific consumer segments. Meanwhile, for listeners, radio is a medium for obtaining information and entertainment. The RAM survey was conducted on 42 radio stations in 11 cities across Indonesia. Advertising and spot calculations are based on the gross rate card.