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Newspaper Advertising Expenses 2011-2015

01/08/2016 12:27 WIB

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Newspaper Advertising Expenses 2011-2015

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Newspaper Advertising Expenses 2011-2015

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The rise of digital media has decreased newspaper advertising spending in Indonesia. The emergence of online and social media such as Facebook, WhatsApp, and BBM has siphoned market share from conventional media. According to data from Nielsen Advertising Information Services released in February 2016, newspaper advertising spending in 2015 fell by 4.4 percent to Rp 3.08 trillion compared to 2014.

Government and political advertising, corporate actions, real estate and housing, private automobiles, and hotels and restaurants still dominated advertising spending in newspapers and magazines. The simultaneous Regional Head Elections (Pilkada) in 2015 prevented newspaper advertising spending from falling significantly that year.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Newspaper Advertising Expenses 2011-2015

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