What are the Advantages of Online Travel Services? A Consumer Perspective
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Online travel agent (OTA) services are widely used by Indonesians who plan to travel or go out of town.
According to findings from Kurious of the Katadata Insight Center (KIC), the majority (26.2%) of surveyed OTA users rated the service's main advantage as its fast purchasing process.
Furthermore, 24% of respondents stated that OTAs excel due to their practical purchasing process, 21.1% found it easy to find the best deals on OTAs, and 18.7% considered OTAs to have broad access to information.
Additionally, 10.1% of respondents felt that OTAs make it easier for users to compare similar products/services, 0.6% answered "other advantages," and 1% did not know/did not answer.
The Kurious survey also revealed several weaknesses of offline travel accommodation services according to consumers, such as limited access to information (25.7%), difficulty finding the best deals (18.2%), a lengthy purchasing process (18.2%), difficulty comparing products/services (17.6%), and impractical transaction methods (14.3%).
Kurious is a community-based survey platform. This survey on OTAs was conducted from November 28 to December 5, 2022, through web interviews with 715 respondents spread across Indonesia. The survey has a margin of error of 3.7% with a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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