From Malls to E-commerce: Where Indonesian Consumers Favorite Buy Sneakers
Supported By
- A Small
- A Medium
- A Bigger
According to a Kurious survey by the Katadata Insight Center (KIC), the majority of Indonesian consumers (64.7%) buy sneakers at shoe stores in malls.
Furthermore, 54.9% of respondents reported buying sneakers from official e-commerce stores. Another 28.6% purchased sneakers from shoe stores outside of malls.
Additionally, 20.8% of respondents bought sneakers from non-official e-commerce stores, while only 10.5% purchased them from secondhand stores. The remaining 2.3% bought sneakers elsewhere.
The survey also revealed that shoe stores in malls are considered the most trustworthy source for authentic sneakers, with 70.2% of respondents indicating this.
Official e-commerce stores followed as the next most trusted source (67.4%), followed by secondhand stores (13.3%), non-official e-commerce stores (11.8%), and shoe stores outside malls (10.3%).
The Kurious-KIC survey polled 399 respondents across various regions of Indonesia, with 49.2% male and 50.8% female respondents.
Over half of the respondents were from Java (excluding Jakarta) at 64%, followed by Jakarta (15.4%) and Sumatra (10.9%). Respondents from Sulawesi, Kalimantan, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.
Most respondents were aged 35-44 years (31.7%), followed by the 25-34 age group (29.6%) and the 45-54 age group (22.2%).
The survey was conducted from February 14-22, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.9% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Market Data
| Name | Value | % | |
|---|---|---|---|
| Inflasi yoy (Jul) | 2,88% | -0.46 | |
| Inflasi mom (Jul) | -0,14% | -0.58 | |
| Economic growth | 5,11% | +0.08 | |
| Pertumbuhan ekonomi (yoy) (Q1) | 5,61% | +4.08 | |
| Persentase kemiskinan (Mar) | 8,07% | -0.18 | |
| Gini rasio (Sem2) | 0,38 | 0.00 | |
| Nilai Tukar USDIDR | 17.916 | +0.01 | |
| PDB ADHK (Q1) | 3.447,70 | -0.77 | |
| Neraca perdagangan (Jun) | -450,50 | -72.02 | |
| Ekspor Migas (Jun) | 1,07 | +40.52 | |
| Impor Migas (Jun) | 4,56 | +0.96 | |
| Ekspor (Jun) | 25,46 | +9.72 | |
| Impor (Jun) | 25,91 | +4.41 | |
| Kunjungan Wisman (Mei) | 1,38 | +10.69 | |
| NTP (Jul) | 116,16 | +1.32 |
Trending Topics
Popular Data
