From Malls to E-commerce: Where Indonesian Consumers Favorite Buy Sneakers

Consumer Products

Cindy Mutia Annur 28/02/2023 13:55 WIB

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Where Indonesian Consumers Buy Sneakers (February 2023)

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According to a Kurious survey by the Katadata Insight Center (KIC), the majority of Indonesian consumers (64.7%) buy sneakers at shoe stores in malls.

Furthermore, 54.9% of respondents reported buying sneakers from official e-commerce stores. Another 28.6% purchased sneakers from shoe stores outside of malls.

Additionally, 20.8% of respondents bought sneakers from non-official e-commerce stores, while only 10.5% purchased them from secondhand stores. The remaining 2.3% bought sneakers elsewhere.

The survey also revealed that shoe stores in malls are considered the most trustworthy source for authentic sneakers, with 70.2% of respondents indicating this.

Official e-commerce stores followed as the next most trusted source (67.4%), followed by secondhand stores (13.3%), non-official e-commerce stores (11.8%), and shoe stores outside malls (10.3%).

The Kurious-KIC survey polled 399 respondents across various regions of Indonesia, with 49.2% male and 50.8% female respondents.

Over half of the respondents were from Java (excluding Jakarta) at 64%, followed by Jakarta (15.4%) and Sumatra (10.9%). Respondents from Sulawesi, Kalimantan, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.

Most respondents were aged 35-44 years (31.7%), followed by the 25-34 age group (29.6%) and the 45-54 age group (22.2%).

The survey was conducted from February 14-22, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.9% and a 95% confidence level.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."