Nielsen: Digital Companies Spent the Most on Advertising in the First Half of 2022
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Nielsen recorded Rp135 trillion (approximately US$9 billion) in advertising spending during the first half of 2022. The majority of this spending was by digital companies.
Digital companies spent Rp28.5 trillion (approximately US$1.9 billion) on advertising, a 69% increase from the same period last year. This figure is significantly higher than advertising spending in the second-highest category.
Hair care products spent Rp6.9 trillion (approximately US$460 million) on advertising, a 20% increase from the same period last year.
Meanwhile, facial care products spent Rp6.5 trillion (approximately US$433 million) and cooking spices spent Rp4.5 trillion (approximately US$300 million) on advertising.
Finally, the government and political organizations spent Rp4.4 trillion (approximately US$293 million) on advertising, a 13% increase from the same period last year.
Nielsen found that FMCG companies tend to utilize television for their advertising spending, while e-commerce companies utilize digital media.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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