Nielsen: Digital Companies Spent the Most on Advertising in the First Half of 2022
- A Small Font
- A Medium Font
- A Bigger Font
Nielsen recorded Rp135 trillion (approximately US$9 billion) in advertising spending during the first half of 2022. The majority of this spending was by digital companies.
Digital companies spent Rp28.5 trillion (approximately US$1.9 billion) on advertising, a 69% increase from the same period last year. This figure is significantly higher than advertising spending in the second-highest category.
Hair care products spent Rp6.9 trillion (approximately US$460 million) on advertising, a 20% increase from the same period last year.
Meanwhile, facial care products spent Rp6.5 trillion (approximately US$433 million) and cooking spices spent Rp4.5 trillion (approximately US$300 million) on advertising.
Finally, the government and political organizations spent Rp4.4 trillion (approximately US$293 million) on advertising, a 13% increase from the same period last year.
Nielsen found that FMCG companies tend to utilize television for their advertising spending, while e-commerce companies utilize digital media.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Trending Topics
Popular Data