Top 5 Goods/Services Categories Sold by E-commerce Businesses in Indonesia in 2024

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Akbar Ridwan 08/12/2025 12:26 WIB

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According to the Statistics Indonesia (BPS), the number of e-commerce businesses in Indonesia in 2024 was approximately 4.40 million business units, an increase of 15.3% compared to 2023.

Percentage of E-commerce Businesses in Indonesia Based on the Top 5 Goods/Services Sold (2024)*

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Percentage of E-commerce Businesses in Indonesia Based on the Top 5 Goods/Services Sold (2024)*

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According to the Statistics Indonesia (BPS), the number of e-commerce businesses in Indonesia in 2024 is approximately 4.40 million units, an increase of 15.3% compared to 2023.

The e-commerce businesses recorded here include business units that sell online, whether through marketplaces, social media, instant messaging applications, email, or websites.

Of all e-commerce businesses, BPS explained, 36.64% sell goods/services classified under wholesale and retail trade.

"The second most commonly sold type of goods/services is accommodation and food and beverage service/provision, with a business proportion of 24.84%," BPS wrote in its E-commerce Statistics 2024.

Below are the details of the percentage of e-commerce businesses in Indonesia based on the top five types of goods/services sold in 2024:

Wholesale and retail trade: 36.64%
Accommodation and food and beverage provision: 24.84%
Production of agricultural products processed into food/beverages and tobacco: 14.64%
Other services: 10.11%
Agricultural, forestry, livestock, and fishery products: 9.04%.

As a note, the survey question uses a multiple-answer format, allowing respondents to select more than one option.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 5 Goods/Services Categories Sold by E-commerce Businesses in Indonesia in 2024

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