Shopee Reaches Half of Indonesia's E-Commerce Market in 2025

Adi Ahdiat 17/04/2026 12:04 WIB

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According to a report by Momentum Works, Shopee captured half of the e-commerce GMV market share in Indonesia in 2025.

Estimation of the GMV E-Commerce Market Share in Indonesia (2025)

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Estimation of the GMV E-Commerce Market Share in Indonesia (2025)

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According to a report by Momentum Works, Indonesia remain the largest e-commerce market in Southeast Asia until 2025.

The estimated gross merchandise value (GMV) of e-commerce in Indonesia is expected to reach US$57.7 billion by 2025, equivalent to 37% of the total regional e-commerce GMV.

The GMV recorded here includes all sales made through e-commerce apps that are paid by consumers, including orders that are canceled and returned to merchants.

When viewed by app, Shopee holds the largest market share, accounting for 54% or approximately half of the e-commerce GMV in Indonesia by 2025.

Tokopedia-TikTok Shop holds a 38% market share, Lazada 6%, and Blibli 3%.

"Shopee continues to lead in Southeast Asia, with a market share of more than 50% in all countries except the Philippines," Momentum Works said in its report.

"TikTok Shop is rapidly becoming the second-largest player in all markets except Singapore, where Lazada is showing strong growth," it added.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."