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Local Products Dominate the Best-Selling Perfume Brands on Shopee Indonesia in the Q1 2026

Nabilah Muhamad 14/04/2026 17:46 WIB

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According to Compas's report, 8 out of the 10 best-selling perfume brands on Shopee Indonesia in the first quarter of 2026 are local brands. Here's the list.

10 Perfume Brands and Fragrance Products with the Largest Market Share* on Shopee Indonesia (Q1 2026)

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10 Perfume Brands and Fragrance Products with the Largest Market Share* on Shopee Indonesia (Q1 2026)

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The market research company Compas released a list of the 10 best-selling perfume and fragrance brands on Shopee Indonesia in the first quarter of 2026.

This list was compiled from online crawling results, which involves collecting product sales data digitally from official and unofficial stores on Shopee, with a minimum product rating of 4 stars.

As a result, 8 out of the 10 best-selling perfume and fragrance brands on Shopee during this period were from local brands.

Meanwhile, there are only two foreign brands, namely Afnan and Ahmed Al Maghribi, both from Dubai, United Arab Emirates.

"At the top position, MyKonos remains unshakable with a market share of 5.27%, proving that consumer loyalty is still very strong," Compas wrote on its official Instagram account on Saturday, (11/4/2026).

Still from within the country, the next rankings are occupied by Octarine and Scarlett, who are in fierce competition, with market shares of 3.90% and 3.87% of the total perfume sales value on Shopee in the first quarter of 2026.

In full, here is the list of the 10 perfume and fragrance brands with the largest market share on Shopee Indonesia in the first quarter of 2026:

MyKonos: 5.27%
Octarine: 3.90%
Scarlett: 3.87%
HMNS: 3.40%
Saff & Co.: 2.51%
Afnan: 2.03%
Ahmed Al Maghribi: 1.25%
Macbrame: 1.23%
Fres & Natural: 1.16%
Morris: 1.08%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Local Products Dominate the Best-Selling Perfume Brands on Shopee Indonesia in the Q1 2026

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