Top 10 Countries for Online Shopping in Mid-2025: Is Indonesia on the List?

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Nabilah Muhamad 14/08/2025 15:00 WIB

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Top 10 Countries with the Highest Percentage of Internet Users Frequently* Shopping Online Globally (Q2 2025)

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Top 10 Countries with the Highest Percentage of Internet Users Frequently* Shopping Online Globally (Q2 2025)

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A We Are Social report shows that in Q1 2025, 56.1% of global internet users aged 16 and over regularly shopped online weekly.

By country, the highest proportion of internet users frequently shopping online was in Thailand, reaching 68.2%.

Meanwhile, Indonesia ranked 16th globally, with 56.1% of its internet users shopping online at least once a week—the same as the global average.

The following is a list of the top 10 countries with the highest percentage of internet users frequently shopping online in Q1 2025:

1. Thailand: 68.2%

2. Nigeria: 68.1%

3. Turkey: 64.4%

4. China: 62.5%

5. Malaysia: 61.7%

6. United Arab Emirates: 61.5%

7. South Korea: 60.9%

8. United Kingdom: 60.0%

9. Vietnam: 59.0%

10. Mexico: 58.5%

We Are Social compiled this data from the Q1 2025 GWI survey report, sampling internet users aged 16 and over worldwide.

This report also found that the majority, or 51.6%, of global respondents shopped online due to free shipping offers.

Others shopped online because of coupons or discounts (39.4%), buyer reviews (32.9%), and easy return processes (31.7%).

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Countries for Online Shopping in Mid-2025: Is Indonesia on the List?

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