Sales of Wellness Tea in Indonesian E-Commerce Increased until Q3 2025

According to Compas research, the sales value of wellness tea through popular e-commerce applications in Indonesia reached Rp123.1 billion in Q3 2025.

This figure reflects sales from both official and non-official stores on Shopee, TikTok Shop, Tokopedia, and Lazada, with a minimum rating of 4 stars.

Compas also found that wellness tea sales have continuously increased over the past year, as shown in the graph.

According to Compas, this growth is influenced by the rising trend of healthy lifestyles.

"Beyond ordinary consumption tea, this wellness tea category carries a health mission that aligns with the 'beauty from within' trend," Compas stated on its official Instagram account on Saturday (December 20, 2025).

In Q3 2025, Teratu Beauty successfully became the best-selling brand in the wellness tea category, capturing a market share of 23.53% of the total sales value.

This achievement significantly surpassed its competitors, such as Nutrifarm with a market share of 17.53%, Beorganik 2.5%, Rempah Bu Risma 2.02%, and Tea Heaven 1.76%.