Social Media Platforms Widely Used by Indonesian Consumers for Shopping

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Adi Ahdiat 28/07/2023 16:50 WIB

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According to a Populix survey, TikTok Shop is the most widely used social media platform for shopping among Indonesian consumers, while the number of users for Facebook Shops and Instagram Shopping is

Social Media Used by Respondents for Shopping (July-August 2022)

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Social Media Used by Respondents for Shopping (July-August 2022)

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According to Hootsuite, *social commerce* is the activity of buying and selling products online through social media.

Unlike regular *e-commerce*, in *social commerce*, buyers and sellers can interact more freely and can transact directly on social media without having to go to other websites or digital applications.

Some examples of providers of this service are TikTok Shop, Facebook Shops, and Instagram Shopping.

According to a Populix survey of 1,020 Indonesian respondents, 86% had shopped via social media. Of this group, the majority shopped through TikTok Shop.

Meanwhile, fewer respondents had shopped via WhatsApp, Facebook, Instagram, and other social media applications, as shown in the graph.

Populix also found that the products most frequently purchased by respondents via social media were clothing (61%), beauty products (43%), food and beverages (38%), and mobile phones and accessories (31%).

This survey was conducted from July 28 to August 9, 2022, with 1,020 respondents spread across Indonesian urban areas, the majority from Jabodetabek (35%), Bandung (7%), and Surabaya (7%).

70% of respondents were unmarried, 24% were married with children. The proportion of male and female respondents was balanced, with the majority aged 18-25 years (67%) and 26-35 years (22%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Social Media Platforms Widely Used by Indonesian Consumers for Shopping

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