PayLater Consumers Using Rp500,000 or More are Increasing
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Based on a collaborative survey by Kredivo and the Katadata Insight Center (KIC) [https://databoks.katadata.co.id/datapublish/2023/06/23/seberapa-sering-masyarakat-indonesia-gunakan-paylater-ini-hasil-surveinya](KIC), of 6,403 Indonesians, the majority (60.9%) used PayLater services with funds exceeding Rp500,000 in 2023.
This is recorded in a report titled *Indonesia's E-commerce Consumer Behavior 2023: Economic Recovery and Post-Pandemic Shopping Trends*.
The proportion of consumers using PayLater with funds exceeding Rp500,000 has increased over the past two years.
The proportion of respondents using PayLater with funds between Rp500,000 and Rp1 million rose from 24.1% in 2022 to 28.5% in 2023. This figure is even higher than in 2021, which was only 24.7%.
Furthermore, the proportion of respondents using PayLater with funds between Rp1 million and Rp2.5 million also increased from 14.2% in 2022 to 20.2% in 2023.
Similarly, the proportion of respondents using PayLater with funds exceeding Rp2.5 million increased from 4.6% in 2022 to 12.2% in 2023.
“Consumers using PayLater who spend Rp500,000 or more when shopping online tend to be increasing. (This is because) PayLater offers various conveniences, one of which is flexibility in payments,” stated the Kredivo and KIC team in their report.
According to the Kredivo and KIC team, this ease helps consumers manage their finances. It also assists consumers with limited funds to divide their purchases into several payment installments when needed.
“Conversely, consumers who spend Rp500,000 or less have decreased compared to the previous year,” stated the Kredivo and KIC team in their report. This is shown in the chart above.
Kredivo and KIC conducted this survey with 1,679 PayLater users across various regions in Indonesia. The complete survey report can be accessed and downloaded via this link [https://databoks.katadata.co.id/publikasi/2023/06/14/laporan-perilaku-konsumen-e-commerce-indonesia-2023](this link).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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