This is the Most Frequently Played Podcast Ad Length

Podcasts, or audio recordings that can be listened to via the internet, are usually interspersed with advertisements. Advertising is also a source of revenue for podcasts, similar to other media. The duration offered varies, from 15 seconds to over 90 seconds.

During 2018, the most frequently aired podcast advertisements, representing 30% of the total, lasted 60 seconds. Close behind, 90-second advertisements accounted for 27%. Meanwhile, advertisements lasting longer than 90 seconds were the least aired, comprising only 1% of the total.

The most popular podcast genres were news, politics, and current events (18.4%). In addition, comedy (13.9%), business (12.8%), education (10.6%), and arts and entertainment (10%) made up the top five genres. These five genres generated 65.7% of total podcast advertising revenue in 2018, which reached US$479.1 million or Rp 7 trillion (at an exchange rate of Rp 14,700/USD).