Top 10 Brands with the Highest Market Penetration in Urban Areas, 2018

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Yosepha Pusparisa 19/11/2019 10:48 WIB

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In Kantar's Brand Footprint report, Indomie was identified as the brand with the highest penetration in 2018. This instant noodle brand reached 97.5 percent of urban consumers.

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Top 10 Brands with the Highest Market Penetration in Urban Areas, 2018

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Brand Penetration Among Indonesian Urbanites (2018)

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Kantar's Brand Footprint report recorded Indomie as the brand with the highest market penetration in 2018. This instant noodle brand reached 97.5% of urban consumers.

Indomie has been the leading Fast Moving Consumer Goods (FMCG) brand for seven years. Almost every urban household in Indonesia buys this brand approximately three to four times a month. The second most popular brand is So Klin, with 94.7% penetration among urban consumers. Following this is Lifebuoy soap, with 91.2% penetration.

The Indonesia Brand Footprint covers 85% of all households. This report also represents 29 million households from urban Indonesia.

Editor : Safrezi Fitra

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."