Indofood Controls 71% of Indonesia's Instant Noodle Market

Indofood Sukses Makmur remains the dominant player in Indonesia's instant noodle market. According to Bloomberg data, Indofood Sukses Makmur holds approximately 70.7 percent market share of the instant noodle market. Although Mie Sedap (produced by Wingsfood) is gaining popularity among local instant noodle consumers, its market share remains significantly below that of Indomie, produced by Indofood.

Instant noodles have become a rice substitute for a portion of the Indonesian population. According to the World Instant Noodles Association (WINA), Indonesian instant noodle consumption reached 14.5 billion packages in 2015, second only to China's consumption of 42.5 billion packages.

Domestic instant noodle consumption, according to the Indonesian Biscuit, Bread and Instant Noodle Association, reached 13.2 billion packages in 2015. It is estimated that instant noodle consumption increased to 14.8 billion packages in 2016.