Survey: Most Korean Fans Want to Buy Products Endorsed by Their Idols
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Korean dramas and K-pop music videos often set trends among their fans. Unsurprisingly, many artists in these industries are sought after by companies to become brand ambassadors and promote various products, ranging from fashion to digital devices.
According to a digital survey by Telkomsel, tSurvey.id, 74% of Korean fans in Indonesia are willing to buy products promoted by their idols.
To purchase these products, fans are willing to save money beforehand (57%), use funds allocated for other purposes (10%), use pay-later services (6%), or borrow money from a family member (1%).
However, 26% of respondents, who are Korean fans in Indonesia, are reluctant to buy products promoted by their idols.
This survey indicates that, in general, a liking for Korean entertainment content can influence the purchasing desires of Indonesian consumers. The survey also found that 76% of respondents who enjoy Korean content also idolize specific Korean celebrities.
This survey was conducted on 600 respondents spread across various regions of Indonesia. All respondents were over 18 years old, with a mix of generations (Gen Z, Millennials, and Gen X). The socio-economic status (SES) of the respondents was evenly distributed across SES I-II. The complete survey report can be viewed at this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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