This is an Attractive Advertisement Placement According to Korean Fans in Indonesia
Supported By
- A Small Font
- A Medium Font
- A Bigger Font
Advertising placement is crucial for product promotion. Even if a company has brand ambassadors or celebrity endorsers from South Korea, understanding the right ad placement is essential to ensure the product message reaches the target consumers.
According to a digital survey by Telkomsel's tSurvey.id, the most appealing ad placement for Korean content fans in Indonesia is through video, reaching 59%.
This aligns with tSurvey.id's finding that video content is the most consumed media among Korean fans.
"85% of respondents who love Korean content follow their Korean idols using streaming channels, social media (14%), and cable TV (4%)," according to the tSurvey.id report on Friday, March 10, 2023.
Besides video, the survey found that 11% of Korean fans prefer ads through social media campaigns, 9% like visual ads such as posters, flyers, or photos, and 9% prefer product placement or branded merchandise within content.
Furthermore, 8% of respondents prefer ad placement in brand collaboration programs, and only 3% prefer out-of-home advertising such as banners, billboards, or moving advertisements.
This survey involved 600 respondents across various regions in Indonesia. Respondents were over 18 years old, representing a mix of generations (Gen Z, Millennials, and Gen X). The socio-economic status (SES) of respondents was evenly distributed across SES I-II. The complete survey report can be accessed via this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Trending Topics
Popular Data