This is an Attractive Advertisement Placement According to Korean Fans in Indonesia
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Advertising placement is crucial for product promotion. Even if a company has brand ambassadors or celebrity endorsers from South Korea, understanding the right ad placement is essential to ensure the product message reaches the target consumers.
According to a digital survey by Telkomsel's tSurvey.id, the most appealing ad placement for Korean content fans in Indonesia is through video, reaching 59%.
This aligns with tSurvey.id's finding that video content is the most consumed media among Korean fans.
"85% of respondents who love Korean content follow their Korean idols using streaming channels, social media (14%), and cable TV (4%)," according to the tSurvey.id report on Friday, March 10, 2023.
Besides video, the survey found that 11% of Korean fans prefer ads through social media campaigns, 9% like visual ads such as posters, flyers, or photos, and 9% prefer product placement or branded merchandise within content.
Furthermore, 8% of respondents prefer ad placement in brand collaboration programs, and only 3% prefer out-of-home advertising such as banners, billboards, or moving advertisements.
This survey involved 600 respondents across various regions in Indonesia. Respondents were over 18 years old, representing a mix of generations (Gen Z, Millennials, and Gen X). The socio-economic status (SES) of respondents was evenly distributed across SES I-II. The complete survey report can be accessed via this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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